How to create the best content strategy in the game
We all love shortcuts to achieve our goals.
We want the magic recipe to get the six-pack. The secret hack to earning our first million in revenue. The secret to making the perfect eggs.
People pay thousands to get liposuction surgery. The pay hundreds upon hundreds on online courses to find that hack for their first million. But in the end, they aren’t far from where they were in the beginning. Except the liposuction of course…
Think how much different would the world act if we all pursued our dreams with a simple premise: It will take time.
What it takes
We have designed our life around instant gratification: dopamine rushes, readymade food and accessibility. We have become less grateful of things that before brought more joy than most things in the world. It has also made us more urgent.
When it comes to content in marketing, it is no different. Countless blogs, hacks and “secret weapons that get your account from zero to 10 million in 5 days!!” Sounds silly doesn’t it.
We advocate learning from others and skipping doing the same mistakes. And we also advocate on consistency. Doing the thing over and over and over again. This is positive insanity. You get knowledge, mastery over your craft and more customers — the dream. But it will take time.
Rome wasn’t built in one week and its history still stands today. How many can we say about businesses or trends?
